Does it matter what Myers-Briggs personality type your online content writer is? Some will say; not. Some might believe it’s best to hire the most common personality type, as they would think the same way as the largest percentage of your audience. Sure, that might make sense, especially if you want lots of clicks, shares, and likes.

However, if you have a business, especially one that sells to other businesses, what you really want is a lot of sales, and that means you need to reach the largest number of decision makers, those who approve big purchases. ENTJs are among the most prevalent personality type among business leaders. Okay, so let’s say you want to get inside the minds of executives, CEOs, small business owners, and ultimate decision makers, what kind of writer should you hire?

Well, you need to hire a writer who thinks and reasons like these CEOs do, which is why you need to hire an ENTJ: Extraversion (E), Intuition (N), Thinking (T), Judgment (J). It turns out that this personality type is the rarest in our population. So it will be hard to find writers who are ENTJs just based on percentages of the population, more so because ENTJs are mostly doers so very few are writers. There are some ENTJ writers and they are usually successful people who later decide to write about what they have done or later in life decide to mentor or give their observations to the next outstanding leaders.

If you are trying to convince someone of something or trying to explain to them why it makes sense to buy your product or service, then be aware that the person making the decision is likely to be an NT and will often try to communicate with an ENTJ at that point. business. Hiring a writer who has a knack for wit and florid writing may give you a fun article to read, an advertorial, a blog post, or a web page, but it won’t pique the interest of an ENTJ leader or decision-maker for the other. side.

To get to this type of leader, you’ll need to understand that personality type and hone your piece to fit their needs for actionable insights and legitimate comparison or you’ll fail. An obvious solution is to find an ENTJ writer; unfortunately, they are quite difficult to find. If you can find one, hire him immediately.

Again, you need to decide what you want from your online content. Do you want a lot of likes or do you want big sales from companies that are going to be serious customers? If you just want to be “in” and cool and don’t care about sales or profits, then hire a millennial who is fresh out of college with a degree in communications or journalism; after all, they are a dime a dozen. It’s up to you!