Baby Gift Basket Trends – With over 25 years of experience in the gift basket industry, I have observed many interesting trends. One of the most interesting is the sale of baby gift baskets throughout the year.

Although the average price spent on a baby gift basket fluctuates depending on the economy (in 2007 the average money spent on a baby gift basket was $150, in 2009 the average purchase dropped to around $120). , one thing remains the same. There is a clear increase in baby gift basket purchases from early summer through early fall. Now, the reasons for this could be many, but we’ve come to our own fun and interesting conclusions:

– In this era of go, go, go, maybe baby deliveries are planned for this time of year, as everyone’s schedule seems to slow down more. In many industries, the summer months tend to be slower (although garden stores, campgrounds, and boat stores would disagree!) Having a baby during these slower times lessens the burden on the employer and eliminates the stress and employee guilt that takes time. off.

– It is preferable to have maternity leave during the summer months as you can do more with the baby. Who wants to bundle up a colicky baby for a walk in two feet of snow? It’s so much nicer to put on your sunglasses, grab a good book, put your baby to sleep, and find a nice shady tree for her to sit under, either reading or sleeping with her little cherub.

Our most ironic conclusion:

– It’s so cold during winter that there’s not much to do… so why not make a baby?

This is our favorite reason (and secretly the one we believe in the most). I won’t go into details, but if you’ve ever experienced a Canadian winter, I’m sure you know what I mean!

Regardless of the reason couples choose to have their babies born from early summer to early fall every year, we’ve learned to be prepared! We design several new gift baskets each year in anticipation of the flood of orders that always comes. It’s also important to have themed gift baskets for baby girls, baby boys, and neutrals (in case customers aren’t sure of the baby’s gender). Our staff is always eager to design these cute ruffled slippers that are filled with so soft and baby powder smelling stuff.

Now, how to get parents to have more babies… hmm… I guess I’ll save that for another article!