After almost any meeting, successful or memo, it never hurts to follow up with a thank you note. He shows that he respects his client’s time and even if his product doesn’t fit right this time, his client knows he is a courteous and professional colleague he would like to do business with again.

Email or postal mail? You know better; Think about the culture of the client’s company. Email is usually fine, especially if you’re thanking something casual like the weather.

Your tone is also something that only you can measure. When in doubt, more formal is better. You don’t have to be cold or suffocating, but be respectful.

Here are some examples that you can customize for your own situation.

Example 1:

Dear Todd,

It was a pleasure meeting you yesterday. His insights on new sales approaches in our region were eye-opening and helpful to me. Thank you for taking the time to meet with me and for sharing your thoughts.

To be honest,

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Dear Dr Price,

Thanks for seeing me yesterday. I appreciated the opportunity to discuss our new products with you. Your opinions are always useful and interesting. I hope the latest product meets your needs.

It’s always a pleasure to see you!

Best regards,

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Joseph,

It was a pleasure to finally have the opportunity to meet you today. His research project sounds very interesting and offers an attractive value proposition for mobile operators. As discussed, my team has done extensive work on the type of data collection your investigation requires.

Let me know if I can give you more details on how we would work on the project.

Look forward to speaking with you soon.

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Dear Paul,

Thanks for your time today. Jack and I greatly appreciate your input into our new business development strategy. I know you have a number of demands on your schedule at the moment, so the fact that you have taken so much time to guide us is all the more welcome.

We’ll be sure to get back to you when the plan is finalized so you can provide your stamp of approval, as well as any final comments.