In the event that you have recently purchased an investment property in Jamaica, you may be looking for ways to market this place effectively. This requires careful consideration, especially if you took out a mortgage to purchase one of the charming beachfront apartments in Ocho Rios. So the main purpose of this article is to help people in your situation and hopefully go one step further to get the best price for their rental homes in Jamaica.

To start with, you should research and determine the rental rate for apartments in your area before doing any advertising. For example, if you own one of the apartments in Sandcastles on the main drag in Ocho Rios, you already know that your ads should be targeted primarily at visitors to the island. This would even make it easier for you as you can easily find information about prices and other factors on the Internet. But, this also means you have to be careful about your prices and avoid driving tenants away.

A good way to get results is to price your property a little less than the going rate, for example, if you see a trend of $1,500 USD per month, you could probably advertise for $1,450 USD. Always remember that the real estate market is no different than other markets and people love to feel like they are making a deal.

As soon as you decide on the right price, you should start advertising online. If you don’t have a website, this is not a problem, as you can find companies that will allow you to place the ads for free. These days, potential renters will search vigorously online, so it’s important that you try this first. Also, not many locals will be able to rent their luxury apartment when they can easily find a two-bedroom home for J$35,000 in this area. This means that it depends mainly on people who come from abroad if you are going to get a constant rental income for most of the year.

The beauty of the Jamaica rental houses you’ll find in tourist areas like Ocho Rios, Negril, Montego Bay, and Falmouth is that they’re usually in demand for events like the Reggae Sumfest and the Jazz and Blues Festival. So, you are sure to get a mix of people looking for a place to rent and you can easily get the best price during these times. But realistically, this alone may not generate the income you want, so you need to market the property effectively so that it is rented out all the time.

Another strategy that could help you with your advertising is to have an open house on the weekend. Now, I know you may not like this idea, but besides the classifieds and online, this is also a good option. It is a fact that signs sell and rent properties faster in Jamaica as most people still like to drive around and look for bargains. But, due to the location of your property, there is a strong possibility that you will not be able to put up a sign at this complex and even if you could, you may not get any leads.

The concept of open houses in Jamaica is slowly catching on, as some of the big companies in Kingston will have them practically every week. Also, you may even be wondering how to get into your target market, but this can work. Remember that this area is popular with tourists who come almost every day, so instead of having people come every minute. The best thing would be to schedule a day, serve a snack and get to find out the price these people would be willing to pay.

By following these simple tips, you’ll have a better chance of renting your Sandcastles apartment year-round, plus you’ll be less likely to have your property foreclosed on by the bank.