Thousands of companies offer CBD for pets.

Yet the vast majority of marketing efforts simplistically revolve around, “Oh, we have pet stuff too.”

On the contrary, industry leaders in CBD pet marketing have figured out how to get through the fray.

They have done so by focusing on one of the most powerful persuasion principles in human history.

The good news is that invoking this principle is pretty straightforward.

It is based on following a few simple steps, as I explain below.

As a bonus, these steps also bypass the restrictive advertising regulations that currently affect the entire CBD industry.

DOGS TALKING ABOUT CBD

We dog lovers know that our furry friends talk to us. Not in words, of course.

Instead, they send us clear messages by wagging their tails, looking deeply, smiling, bouncing, whatever.

If Anthony Robbins is right in defining communication (and I think he is), it’s the results he gets.

Dogs get results. And they tell us a lot about CBD oil.

Carole Jarvis got the message from Coco, her 3-year-old English Mastiff.

In Carole’s words,

“[Coco] he has hip dysplasia in both hips and severe arthritis in both knees. He can no longer take anti-inflammatories and was taking Tramadol 150 mg twice a day. I can’t afford all the operations you need and as a last resort I tried CBD oil. She has been on it for a month and is a totally different dog. She is no longer in pain and is not distracted all the time. I can’t praise the CBD oil more … “

Lori Dzingala also received clear communication from her 12-year-old Leonberger.

According to Lori,

“[She] began to have seizures. He had a massive seizure and we were losing it. A client of mine suggested CBD, so we gave it a try. In 3 days I was already walking and even jogging. We were able to control the seizures. “

These are just two out of thousands of examples of how dogs communicate their health outcomes due to CBD.

They have let their humans know how they feel through a wide range of health problems: cancer, anxiety, sleep disorders, epilepsy, joint problems, and many more.

AND THE CATS?

Our feline friends are no different. (Aside from his famous detachment and delicacy with food, my fellow cats know what I’m talking about.)

Alicia Antonio “listened” to her older tabby, Charli, loud and clear.

As Alicia explains,

“We had a sunny Wednesday afternoon last month, [Charli] lost the ability to walk. In the afternoon, she was completely paralyzed and I took her to see the vet.

“Prognosis? Not good.

“Definitely neurological. Undetermined cause.

“Could [CBD] work for my cat? What did he have to lose?

“I agreed to give him the weekend to try to rest and recover, as long as he wasn’t in a lot of pain, and to consider CBD oil as an alternative treatment.

“I must say the results were AMAZING. Her right pupil had been dilated for days (a possible indicator of a brain tumor) and returned to normal the day after she started the CBD oil. Within four days of having started with CBD oil twice a day, Charli started eating and drinking on her own again. Before that, she had refused all food and water and had to keep her hydrated (and alive) using a baby syringe to make the water go down his throat.

“Five days after starting the CBD oil, he was able to use his front legs again and was able to sit up slowly and lean against walls and furniture, even though his back legs still didn’t work. The back legs started working again. But he was weak and wobbly and struggled to take more than a few steps.

“Cannabis saved his life.”

WHO IS TRAINING WHO?

Every morning, our two little terrier mixes “allow” me a sip of coffee, just one, before demanding their morning walk.

What they want is very clear to me. They have trained me well.

After your walk, it’s time for your morning dental treatment before I can finally get back to my cup of coffee.

(Oh, and our young orange tabby “convinces” me to give him treats at the same time, too. Apparently, canines and felines alike easily train me. Aren’t we all?)

In other words, I am very much in tune with what the furry members of our family want and need because they tell me.

That is why the experiences of Carole, Lori and Alicia, and many others like them, draw me to CBD for pet health.

THE POWER OF MARKETING UNDERLYING

Good storytelling attracts and holds attention.

This is just the beginning.

The real power behind CBD pet storytelling is shared hopes and experiences.

Marketers call it “social proof. “

It puts the real power behind the marketing of CBD for pets.

Simply put, social proof means that people decide what to believe or how to act based on what others believe or say.

Social proof is a persuasive principle as old as the hills.

His power has not diminished one bit over the centuries. It is as irresistible now as it was before the time of the pharaohs.

Marketing CBD for pets, in particular, lends itself to this principle. It’s like a social proof accelerator.

HARNESSING THE POWER OF PETS

Three simple strategies from top CBD companies show how to harness the power of social proof for pet marketing.

1) First, they gather a steady stream of happy customers who have pets.

Then they give people a chance to show off their pets on social media. They are going to do it anyway. You can also have them do it on your company’s social media pages.

Social media is a big driver here.

Videos and images of pet owners are a key source of engaging content.

All you have to do is select it.

Satisfied customers showing off their little friends online are a great way to get the attention of any business.

2) Second, they climb the ladder of social proof by partnering with influencers.

Influencers bring a lot of social credibility. It’s like a rocket booster of social proof.

We are not talking about ‘ordinary’ influencers. We are talking about real pet influencers.

Imagine being associated with Mannie the French Bulldog. At the latest count, he had 1.1 million followers on Instagram, 7,600 YouTube channel subscribers, and 1.7 million fans on Facebook.

One word from Mannie has tremendous ‘canine’ social proof of the best dog online.

Mannie covers a wide variety of products. His own website offers drinking items, clothing, art, and face masks. It’s also promoting supplements, CBD products, and even a car wash online.

You are not alone. A quick search for other pet marketing influencers gives us a good list on Twitter. The top ones right now include @remixthedog, @tinkandmeek, @milliegthegolden, and @coconutricebear.

Note that although I have been talking about dogs so far, the same strategies work with cats.

To see what I mean, just check out Instagram for ThatLittlePuff, Nala Cat, Venus the Two Face Cat, and Smoothie the Cat for some of the big feline influencers.

3) Third, since company leaders are pet owners, they actively participate in dialogue with other pet owners.

A simple but invaluable strategy for building credibility and trust online, from pet lover to pet lover, is to answer questions on forums and comment on blog posts. All niches have forums and blog comments.

Done right, the interaction that is generated attracts responses from others. The more the better.

Ready! More social proof.

FIRST, “PRE-SUASSION”

Influence researcher Dr. Roberth Cialdini describes in great detail how and why persuasion marketing works.

His book, “Pre-persuasion: A Revolutionary Way to Influence and Persuade,” goes even deeper into why the best persuasion marketers are so successful.

In short, they arrange for a target audience to be receptive to a marketing message before it is presented. Hence, “pre-persuasion”.

With regards to marketing CBD for pets, this means creating marketing materials to establish KLT, that is, know, like and trust.

The role of such materials is to convince potential customers to research all the social evidence on CBD for pets. In other words, it draws attention to the marketing message.

Although the social proof itself is primarily user- or influencer-generated, the development of KLT relies on well-crafted professional writing.

This is where all the other attention grabbing strategies come into play: blog posts, email series, free reports, magazines, brochures, press releases, website SEO, and more.

Writing to generate KLT puts people at the top of the sales funnel. A natural flow begins to social proof and ultimately more sales.

That is where I can help. I am an expert writer of “presuasive” (and persuasive) advertising copy.