Let’s get one thing clear. There is no such thing as a winning sales letter template.

Why?

Because one size does not fit all.

Each letter you write will have a different purpose. They can even target different audiences. This is why you are not about to find a stone embedded template to follow.

The success of your mailing will be determined by several factors:

• Your audience

• How they felt the day they received your letter

• Your offer

• The time of year

• His commute to work that day …

That’s right, it’s not really about your letter.

It’s not helpful, but there are some tried and tested techniques you can use that, if tailored to your audience, will increase your chances of success.

1. A good start

The beginning of your letter will determine your destiny.

Grab your readers’ attention early on by using a compelling headline before your greeting and a spectacular first sentence that forces them to read on.

The headline should be simple and include the main benefit: that you will save money, make them more successful, have a better life, etc.

Make sure to always seek clarity rather than creativity.

2. What’s up?

The problem / solution format works very well in the world of sales letters.

You already know the problem your reader is facing, so show empathy and offer a solution that will make it disappear (your product or service).

It really is that simple. Forget the elaborate prose, get straight to the point and show her how you can improve her life.

3. Benefits

The solution you offer should always focus on the Benefits of your solution.

Right now, your reader isn’t interested in how many sizes or colors your little thing has, they just want to know that it will make your life so much easier.

Tell everything you say to your reader and how you meet their needs and how you will improve their life.

4. Offer

Give someone an offer and they will fall at your feet. Just ask them to buy and they will head for the hills.

People love offers.

I bet you’d think long and hard before buying a pair of glasses, but if you buy one, get a free offer and you’ll be at the front of the queue with an open wallet.

Once sold on your thingummy due to the benefits, your reader will have to be tempted by a hefty offer, which means an exceptional deal that beats the price.

5. Warranty

What if you change your mind or don’t like your product?

A money back guarantee will give you the peace of mind you need to buy.

6. Now what do I do?

All the hard work has been done. Your reader is about to buy. To make sure it does, you need to tell it what to do next, and keep it simple.

Offer multiple purchase options, if a physical letter includes an address-stamped envelope and clearly shows your email address, order phone number, etc.

As if you were face to face with a customer, you have to ask for the order or you will not receive it.

So there you have it.

This may not be a sales letter template, but it is the closest thing to one. By making sure you follow all of these tactics, you will give your sales letter the best possible chance of success.