Since the dawn of the Web, it has become a universal truth agreed upon by all successful internet marketers around the world, that having a great domain name is critical to your success.

A domain name is a small group of words that you will purchase from a domain registration company and then redirect to the URL of your landing page or lead capture page. (URL = universal redirect link)

Because a URL is the exact online address where a website is hosted and can contain a combination of words, letters, numbers, and even seemingly meaningless random characters like question marks, backslashes, and periods, it’s a good idea to have a short, targeted domain name that describes your business, marketing system, product, or service.

If you’re using an online marketing system where everyone gets a similar URL for their landing page, having a domain name that separates you from everyone else using the same system is critical to your success.

Therefore, the domain name you purchase should be short and simple and something that entices a person to click on it when displayed in an email, online advertisement, or from any website where your domain is published, such as Facebook, YouTube or Twitter.

Purchase of a domain

As a general rule, always buy your own name or a version of it.

If your name is John Smith, you may want to purchase JohnSmith.com, JohnSmith.net, or JohnSmith.info.

If they are not available, you can use variations such as WhoIsJohnSmith.com, MeetJohnSmith.com, or PartnerWithJohnSmith.com

Even if you don’t use this domain right away, you’ll want your own name for any personal branding you might create in the future. Of course, you can also use it for your landing page, if you wish, depending on the market you are displaying your domain for.

As a general rule of thumb, it’s a great idea to use your own name on a domain, when marketing to your friends, fans, or social media market followers.

People who follow and are friends with you on Facebook, Twitter, YouTube, LinkedIn, MySpace and/or any social media platform want to know you, so using your name or a version of it will create curiosity in your friends. , fans, and followers, perhaps forcing them to click on your link on your profile page.

When selecting a domain name for online advertising, it’s a great idea to create what’s known as “relevance” by including a couple or a few words that appear on your landing page in your domain name.

Because this is not a social media advertising campaign, using your name is not the best option because most of the time the cold market doesn’t know you yet.

Therefore, it is better to opt for more ‘Marketing Savvy’ words in a domain name that is short, sweet and intriguing to your audience.

Again, curiosity is one of the biggest factors in convincing people to click on your link. Your ad might even get overlooked, but your domain name might attract all the clicks.

A great way to generate some ideas is to create your landing page first, then buy a domain name that matches some of the most powerful words on the page. Or buy your domain name first and then make sure to use the words within it on your landing page at least a few times, closer to the top of the page in a Pre-Title or Title itself, where it will catch the attention of anyone who has clicked on your domain name out of curiosity.

This will also help you get a good “Quality Score” with search engines, especially Google, if you’re using Google AdWords to drive traffic to your landing page.

Also, stay away from any abbreviation or spelling that is different from your normal spelling as it will confuse people.

For example, for the word “easy”, do not use “EZ”. (not that I recommend that word as part of your domain – just stay away from abbreviations)

The best domains use words and short phrases that are easy to spell and remember.

A good domain name should make people curious and intrigued and want to see the information on your landing page or website.

Of course, if your Ad is well written and stands out for its high placement on Google’s Sponsored Ad Bars, your domain name is important, but what is MOST important is that the search engine, now turned into a visitor to the website, find what they were looking for when they clicked on your ad. Once again, this is called “relevance”.

This also applies to social media domain names. If one of your Facebook friends clicks on your displayed website address (yourname.com), but they are taken to a landing page that does not reflect anything about you and does not display your name, a photo of you, a video or anything about you. you, they most likely think they are on the wrong page and most likely they are not even interested.

You can buy cheap domain names from Go Daddy, if you don’t already have a domain registrar you like. This is the one I use for all my domain registration.

When you visit this website, the first thing you’ll want to do is search for a domain name to see if it’s available.

If so, you will see the available suffixes for the domain of your choice, i.e. .com, .net, .org, .us, .biz, .info, etc…

.coms are usually associated with a website where a purchase can be made, ie. the word “trade”.

.Nets could be used for “commerce” like a dot com, but they are usually associated with a network that would represent the website.

.Info is usually associated with just that, information about someone or something

.Org is usually associated with information about an organization

And the list goes on!

Take your pick, though, remember that dot com domains generally get the most response, not because you’ll have the best domain name online, but because .com domains were first on the market when the internet was still in its infancy. And if people forget that your domain is a.net, .biz, or .info, they will always go to the .com version of your domain.

Keep in mind that a newly registered domain name can take up to 24 hours to be active, so make sure you don’t start marketing it or sharing it with others until you’ve thoroughly tested it to make sure it forwards to your landing page.

Now, after you buy a domain name, you’ll want to forward it to your website’s URL.

Forwarding your domain to your URL is similar to someone calling your home phone number, but “forwarded” to your cell or mobile phone.

Forwarding a domain name is the same concept: you choose where your purchased “Domain” is forwarded, in this case, to your URL.

You can even “mask” your domain name, which simply means that when a visitor lands on your site, they won’t see the URL, but the domain name you bought, forwarded, and now want to display in your website’s address bar. . .

So here’s how to select a high-converting domain name for your URL and how to make sure your landing page and/or website get as much traffic as possible when advertising and marketing online.

Just keep in mind that your domain name marks the beginning of your marketing system or funnel, so make sure it grabs people’s attention, compels them to want to see your business, and is a functional link that leads directly to them. to your website.