Most businesses spend a great deal of time and money creating and maintaining their websites. They do this in the hope of attracting more customers and sales to their business. But how do they know how effective your website really is? To know if things need to be changed or adjusted, it’s important to be able to determine how successful a website is and what works and what doesn’t. There are many factors that can help a business judge how well its website is performing and it is important that you spend some time looking into these factors.

Many look at the number of page views when judging a website’s effectiveness and while this can be a good indication of how many visit the website, it says little about how many actually find something of interest. For a website to be successful it must generate interest. One way to track interest in your website is by the number of potential customers the website attracts. Most websites have some way to get customers or potential customers to sign up for more information. Checking how many new registrations a website is receiving is a good indication of how well the website is performing. Obviously, the more leads that are generated, the better the site will perform.

Another measure of the effectiveness of a website is to check how long a person is on the website. Visitors who simply browse a website or page don’t stay long. People who are really interested will spend some time on the website. It’s important to have visitors who don’t just browse, but actually read the pages and websites. If they are not, the information may need to be changed. It is also important to know how many page views per visit are taking place. If a multi-page website doesn’t get more than one page view per visit on a regular basis, something in the website design or the way information is presented may need to be adjusted.

There are many ways to analyze the performance of your website. Google Analytics can provide the data about your website and web pages and the visitors who stop there. It is up to you to analyze the data provided and see where things are working well and where there is room for improvement. Once you have this information, changes can be implemented as necessary to make your website successful.