With the growth of the internet and technology, videos have increasingly become a more powerful tool to get more leads and grow the business.

The commercialization of video editing tools and the ease of sharing videos through video sharing sites like YouTube has caused the growth of the video industry to explode rapidly.

Today, it doesn’t matter if you are a small-time marketer or a corporate giant, you can earn a lot by leveraging videos to grow your business.

Internet marketing trends have always evolved. Back then, it was all about article marketing. Then came the era of paid PPC and PPV advertising. Today we have Video Marketing.

What is video marketing? Video marketing is the art of using videos to market and grow your business. This could be in the form of videos to get leads, drive traffic, or sell a video product.

Video marketing is great because it has the ability to grow virally. Viral marketing spreads as fast and as widely as a biological virus, but in the marketing sense. This can help you reach a wide audience in a short time and at low cost.

People love watching videos, much more because you can incorporate visual and audio elements that can excite emotions and make the content interesting. E-books are so old that they have a hard time keeping up with the videos that have been getting better and better.

One of the most useful sites out there is YouTube, the world’s largest video sharing site. We will discuss the power of YouTube in the next section.

The power of YouTube

As mentioned above, YouTube is the largest video sharing website in the world. Why are they called video sharing sites? It’s because everyone who uploads videos is like their own TV channel – you can get subscribers and people who watch your videos can freely share them with others through a wide variety of social media sharing tools available.

YouTube’s popularity has exploded and businesses, large or small, can gain a lot from this phenomenon.

YouTube allows you to upload videos for free, and if your videos meet their standards, they will offer you the status of a director, where you can post videos longer than 10 minutes.

One good thing about YouTube is that you can post descriptions at the bottom of your videos. This allows you to drive traffic to your website and write descriptions about your videos.

YouTube also has the added benefit of being owned by Google, the world’s largest search engine. Because of that, YouTubes videos rank high on Google, and you can attract tons of traffic by targeting keywords with high search volume and that are related to your niche.

We have seen the potential of YouTube: a huge user base, easy to upload videos, and easy to share too.

Here’s how to get started marketing your business with YouTube:

1) Create a video with valuable content related to your niche

2) Make sure there is a call to action at the end of the video.

3) Upload your video to YouTube

4) Add a description below each video

5) Make sure to include a link to your website (in order to generate traffic)

6) Share your videos with your target audience

Remember, a very important part of video marketing is the sharing component. Get your subscribers or followers to share your videos with others to get more views. The more views you get, the better your video will rank.

Videos with a higher rank will generally appear on YouTube channel lists and this will allow you to get more views.

Basic tools for video marketing

Let’s look at some simple tools for creating videos for marketing purposes. One of my favorite combinations is Microsoft Powerpoint + Camstasia.

Microsoft Powerpoint allows you to create video content through slides, animations, and sound effects. Camstasia allows you to record a screenshot, so when you play back your slides in real time, you can record every single thing that is happening.

Combined with great music, you can create powerful informational videos that your customer base will love.

Camstasia also allows you to edit your videos with basic functions like audio editing, slide transitions, etc. After subsequent video production is uploaded to YouTube, everything can be done instantly via Camstasia.

Last but not least, you will need to sign up for a YouTube account before you can start uploading videos.

In short, these tools will help you create simple yet powerful videos to drive traffic and customers, as long as you have good content that your target market would enjoy.

Videos are a great powerful tool to help you grow your business online in many ways.

Rome was not built in a day, in the same way that traffic does not happen in an instant. However, if you diligently practice these video marketing methods, your business will surely have a lot to gain.

The best way to build a budding online business is to take advantage of not just videos, but also the greatest number of marketing methods, such as article marketing, SEO, and paid advertising.

Once you’ve found what works best for your business, replicate and multiply your efforts and in no time you’ll have built a solid business empire with thousands of followers.

I wish you all the best in your video marketing and online business journey!