The Twix is ​​a tasty chocolate bar covered in butter and a thick layer of caramel, while the entire bar is covered in milk chocolate. The Twix candy bar size is approximately four inches long and two are packaged together in a wrapper. The brand is owned by Mars Inc., which is one of the largest and most famous candy manufacturers in the world.

It was first created in the UK by Mars Limited in 1967. This is also where Forrest Mars Sr. created the current Mars chocolate bar in the 1930s. In addition, the Slough factory is also the origin factory for other brands such as Snickers, Skittles, Topic and Starburst. After the years after the Twix bar was created, it was released throughout Western Europe under the name Raider.

Twix candy finally became available in the US in 1979. It was wrapped in a gold-colored casing with orange text and was branded Twix Cookie Bar. Twix always did it by tastefully advertising in the form of a photo with one of the bars split in two and the caramel coming out slightly from one piece showing its softness.

A period of continued sales in the early 1980s suggested that Mars Inc. was happy with the Twix brand. In fact, the candy brand wasn’t doing quite well at retail and the search was on to replace or improve what came with Twix peanut butter in 1983. Added a smooth peanut butter blend and removed the candy. This had a positive reaction in the market.

Mars changed the name of the Raider candy bar to Twix during 1991, this was in line with its global brand but resulted in public scorn. An advertising campaign was made with the slogan translated as Raider is now Twix and there was no other change. The public perceived the change as a mocking attempt to revive sales of an old product by rebranding it. So much so that the Twix brand became synonymous with cynical rebranding in Germany in terms of both politics and the corporate world.

The name change from Raider to Twix turned into botched marketing. Criticism of Twix’s marketing campaign continued through most of the 20th century as we entered the new millennium. There were perceptions that the brand was marketed to appeal to young adolescents with greedy sexual appetites for women. Advertising for the brand was described by many women’s movements as akin to beer advertisements in which hapless young men could attract beautiful women simply by eating a Twix candy bar.

Twix was chosen in the early 1990s as part of Mars Inc.’s overall branding and product development. The plan was to rework the brand to compete in the ice cream space with Twix frozen bars to appeal to consumers. ice cream vendors in malls. The individually wrapped bars that resulted are popular and boosted sales for the Mars confectionery brands outside of their traditional markets.

The recent controversy related to the Twix brand was in 2007 when Mars Inc. in Europe replaced the whey in its chocolate bars with animal rennet, leading to large public outcry and negative publicity in the press. In late 2007, Mars Inc. stopped using animal rennet in its candies and went back to its old recipe. However, in 2008, a whistleblower pointed out that animal rennet was still used despite assurances to the contrary made by the company.