As the host and executive producer of Google’s “number one” radio show PodCast, I think we’ve made a pretty significant discovery that you too can launch almost immediately to bolster your internet marketing efforts.

The art of the sheath

There is no doubt that streaming media has been effectively implemented on the Internet for several years now. Enthusiasts and professionals alike have clearly figured out how to write a copy (for the spoken word), operate simple audio recording software applications, connect a microphone, and record basic and highly produced audio messages, presentations, training, and yes, even advertisements.

Podcasting is nothing more than what I call a blog “plugin”. That is, combine a simple syndicate blog with an audio component. The practice is much like ordinary audio streaming (delivery of media from server to browser), but with the ability to capture, download and install (automatically at the date and time of your choice) either on a local PC or directly to any of the portable audio devices available today, such as iRiver, iPod, or Creative Zen.

PodCast Marketing Opportunities

Today’s internet marketers can combine the power and near-lightning speed of blog syndication with valuable marketing and training messages (just as you can hear via your FM dial).

PodCast’s limit is your imagination

Imagine uniting the ability to distribute your blog and PodCast (audio component) globally in seconds.

You can easily and almost effortlessly deliver the following for added impact to your waiting audience:

1. Product information

2. Expert interviews

3. Tutorials (frequently asked questions)

4. Announcements

5. Public Service Announcements (PSAs)

6. Fundraising

7. Religious programming

8. Self-help and personal development

9. Coaching and consulting

10. Meetings and reporting

11. Network marketing development

These are just a few examples of how blogging and PodCasting can be combined in your internet marketing model.

Building a strong community

With blogging and PodCasting, you are really building a stronger interactive community of listeners (prospects and customers). The blogging component enables easy implementation of questions, comments, and suggestions from listeners (prospects and existing customers) directly into every blog / podcast post you make. Internet “stickiness” is key to nurturing a healthy Internet foundation. PodCasting is, without a doubt, a perfect solution that can do just that for you.

A love story in search engines

Conscious search engine optimization practices are paramount and necessary if you really want to level the playing field of the Net. Blogging and PodCasting will catapult your position faster than any other optimization method available anywhere.

Your PodCast (Audio Blog) will be very web crawler friendly where Podcsting places in the proper hierarchical order what I like to call the “Search Engine Algorithm – Big 3”.

They are:

1. Link popularity

2. Rich text

3. Link Rich

Learn All About PodCasting – Raise Awareness

Now is the time to make your move. Get out there. Learn and discover all you can and start writing your own PodCast plans.

No matter what your internet marketing regimen currently consists of, you surely want the PodCast arrow to be neatly placed inside your marketing quiver!

Happy PodCast Marketing!