It has become mandatory for web design companies and developers to create and adopt a mobile-friendly design while creating websites that help them cater to the needs of the mobile audience along with the desktop users. However, a responsive design is not enough to meet the requirements of mobile users, the site must be understood as an attractive user interface along with impressive content. Mobile site user experience is very important to attract mobile customers to online stores.

It relates more to the mindset of mobile users. Web developers and designers will need to understand the user mindset and then optimize the website to give them the most pleasant experience. Even clients are now considering mobile UX optimization as a key criteria to test your efficiency if you are a web developer or designer.

Let’s take a close look at some of the best solutions to improve the mobile user experience in your online store.

A smooth and visible customer journey within the site

Make sure that customers have a very smooth and simple experience every time they come to your online store. The things they might be looking for should be clearly visible instead of including the information within dropdown menus that can lead to confusion and unnecessary time consumption for customers. A user-friendly experience with everything available at your fingertips can obviously drive more customers to your online store for future purchases, if any. Sufficient space must be provided within the call-to-action buttons, otherwise users may click some other option instead of the desired one and land on another page that might not be relevant to them. Content should be easy to read and easy to click within the screen size of the mobile device.

Other things to consider include,

• Consider including icon-based menus that sit vertically to avoid longer scrolling that can irritate customers.

• Include stacked tabs with headers that would expand each time a user clicks on them. It also makes the web page look more structured and neat.

Useful tools to analyze the user experience on Mobile Site

Provide an experience that is enjoyable rather than experiences that are unsatisfying for your customers and clients. Therefore, it’s a good idea to analyze your mobile site and fix any user experience issues to avoid future issues.

Below are some of the tools that will help improve the mobile user experience for customers.

Page Speed ​​Insights Tool – This tool from Google allows developers to gain deeper insight to provide customers with an improved mobile user experience. The main objective of this tool is to improve the speed of the web page and thus offer a smooth browsing experience to users.

User Experience Beta – This is another tool that is available on the Page Speed ​​Insights results page that gives you guidelines to fix any user experience issues.

Look for feedback from your customers

Customer feedback is very important to understand the customer experience on your mobile site and fix those issues in time. This can be done by including a ‘Leave Feedback’ page where customers can express their thoughts and comments about the website experience they had in your online store. Another way is to sort the list of customers who repeatedly visit your website and make purchases. Once the list is ready, you can send them an email asking for valuable feedback that can help you improve the user experience on the mobile site.