A brand is probably the most valuable asset belonging to a company and these days, companies are trying to place their name or logo on as many useful, quirky or memorable items as possible in an effort to build their brands and increase awareness. of your product or service.

The days of being limited to a company t-shirt, key, or pen with your company name or logo on it are long gone. Today, there is a whole range of promotional products that companies use to get their name out to the masses; from the fairly mundane to the downright crazy.

Take the promotional weather station for example – yes, you read that right, it is now possible to purchase various weather station devices branded with your company name. Such promotional products are designed to be placed on customers’ (or potential customers’) desks, disseminating weather data such as humidity, temperature, and a short-term weather forecast while reminding you how great “Company X” is.

But not everyone would love the idea of ​​being able to know the exact air humidity at any given time. Maybe you’re looking to promote your brand to a younger clientele, in which case you’ll need something a little more fun than a weather station. Many companies use name brand sports equipment such as basketballs, frisbees, and even boomerangs! Or how about making some noise with your brand using a promotional football rattle or whistle?

Those companies that are really interested in impressing are taking advantage of branded electronics. At one end of the price spectrum, you have items like USB flash drives, radios, calculators, and flashlights; at the other end of the scale, you have more expensive items like MP3 players, speaker sets, and even DVD players—things most people would prefer. be very happy to receive.

Businesses are also using the seasonal holidays to help with their marketing. For example, many companies make Christmas promotional gifts. [http://www.cg-promo.com/pages/sub-category.asp?subCat=Xmas%20Gifts&Cat=Misc] They give to your staff, clients and prospects, as a small reminder of your company. Favorite corporate Christmas gifts include tools, knives, hip flasks, binoculars, travel accessories, and the corporate classic: pens (high-quality Parker pens, of course).

The use of promotional items is a very effective way of building a brand, and it is not surprising that many companies are taking advantage of the development of technology that allows them to produce short runs of brand name products at a reasonably low price. From coasters to cooler bags to purses to weather stations, maybe it’s time to join the brand revolution and get your name out there too!