Have you ever imagined why most of the companies and brands have an active Twitter account and are striving to increase their Twitter followers?

Twitter is a very powerful business tool when used correctly. Twitter is more relevant now than ever considering the shift from brand-centric to people-centric marketing.

And the good news is that not only does Twitter help you grow your following, generate leads, and build your brand, it ensures that every lead you generate is interested in your brand. This way you don’t target the wrong audience.

Regardless of this vast opportunity that Twitter offers, many of the Twitter users still find it difficult to know how to better use Twitter and increase the number of followers.

If you are one of those people who spends nights increasing your Twitter followers without seeing any appreciable results, read this article till the end.

And find out how to easily grow your Twitter followers without spending a dime on ads.

Focus on adding value

There’s nothing that turns your followers off like constantly pushing them to buy. It’s nice to monetize your Twitter account, but this must be done with some sense of maturity. One of the main reasons they follow you is because they are interested in your tweets and hope to get value from reading them.

And if that desire isn’t being gratified, what the hell do you think will keep them from following you?

In order to retain and keep growing your followers, you need to focus more on adding value to your followers and present them in a moderate way.

Apply the 80/20 rule which states that 20% of your social media content should be about your brand (presenting your brand), while the remaining 80% should be dedicated to adding value to your audience.

One sweet thing about adding value is that it positions you as an expert in your niche and gains trust and loyalty.

Optimize your bio

Optimizing your Twitter bio increases your chances of attracting the right audience and makes all your social media efforts worthwhile.

Some people would like to know a few things about you before clicking the follow button; And if your bio isn’t optimized, you’re likely to lose that person to a competitor.

These are the components that a good biography should have:

• A clean profile photo that could be your company logo or a photo of you that clearly shows your face.

• Your personality: give your followers an idea of ​​who you are, what you do, what company you work for and where you operate.

Make sure your bio is comprehensive, professional, and does a great job of representing you and your company.

follow your followers

This is one of the tactics used by some of the influencers on Twitter. When you get a notification of someone following you, check their profile and follow them. In this way, the person will have the feeling of being valued and will always visit your page.

But if you don’t follow through, the person will probably think you snubbed them even when you have no such intentions.

Always try as much as possible to correspond to the gesture of following your followers.

Tweet consistently and include visuals

Remember, you are not the only person in your niche and some of your followers might also be following other people in your niche, any small mistake can cause you to lose them to your competitors.

Constantly posting valuable content gives your audience the idea of ​​when to always expect your content. Your post can be in the form of quotes, motivational talks, infographics, or any other valuable content.

As you may already know, humans love pictures and this is one of the reasons why Instagram is getting stronger day by day. What this means is that you should always spice up your tweet with photos.

Make good use of hashtags

Hashtags offer you the ability to reach a larger target audience if used correctly. And mind you, you have to be careful when using hashtags to avoid making your post look like spam. Of the 140 characters available to work with, use hashtags sparingly (2-3 hashtags is fine).

Always look for trending hashtags in your niche and include them in your tweet. Follow influencers in your niche and add their hashtags to your tweets.

Drive traffic to your Twitter page

This is another way to increase your followers on Twitter. You can generate traffic from your Facebook account by adding your Twitter username in the “About” section.

Outside of Facebook, you can add that you can also drive traffic from your LinkedIn account, marketing email, and website.

On your website and email marketing, you can use the social buttons to accomplish this, while on your LinkedIn you can add your Twitter username to your bio.

Twitter is a powerful marketing tool worth taking advantage of. The higher your number of Twitter followers, the higher your Twitter conversion rate and vice versa.

Feel free to add your contribution through the comments section.