A professionally made corporate video production can greatly enhance your company’s profile and can be used in a variety of applications. Listed below are some of the most common uses for corporate video.

Production of promotional videos

A promotional video is a dynamic, fast-moving commercial, often set to musical accompaniment, and can be used to promote any of the services or products your business has to offer.

Promotional videos are used for a variety of purposes. They can be used to engage the audience in an introductory multimedia sales presentation, conference, or training seminar, and are also very often used in a loop in company display stands and reception areas. These promotional videos can also be incorporated into CD ROMs and DVDs as an introductory piece.

Promotional videos can be very effective and powerful in communicating your company’s strengths in a dynamic and exciting way. The same promotional video can also be used for a variety of applications, reducing filming expenses.

Executive video production for broadcast

One of the biggest problems facing directors of large multinational companies or plcs is trying to communicate on a personal level with their huge and geographically diverse audiences. Executive Broadcast Corporate Videos allow a company’s senior member(s) to spend a couple of hours of their time being interviewed and addressing any important questions or issues that may have come up. By using a corporate video, they save themselves the huge cost and time of traveling from one place to another to attend conferences in order to achieve the same result.

An executive broadcast can be used for a multitude of training and corporate video applications, from welcoming new employees to a company to communicating new management strategies or simply sharing your vision of the companies future with your staff. Corporate video production can provide the ideal medium to explain the core values ​​of your business to clients, and can even be the perfect medium to communicate price-sensitive announcements to city institutions and the press, etc. There are many other uses for executive broadcasts and video production companies will work with your business to create custom executive broadcasts to suit your company.

Production of customer testimonial videos

Customer testimonial videos are recorded interviews in which a customer is asked to express their feelings about a company’s product or service. Producing customer testimonial videos is becoming more and more essential in today’s business climate. Clients often like to hear the opinions of their fellow consumers, and corporate videos with client testimonials can be the ideal way to communicate this information.

Corporate customer testimonial video can be in the form of short clips of customers describing their reaction to a product or company, or perhaps longer customer interviews dealing with specific or more in-depth viewpoints.

The production of customer testimonial videos can be used for a variety of purposes, from being part of a video promotion, as an endorsement on exhibition stands, as part of an overall sales presentation, or even to be used on a business card. electronic, and then delivered at events, exhibitions, meetings, etc. Customer testimonial videos can even be helpful when evaluating your own business, as they can be used to create video customer case studies and thus evaluate the product from the customer’s point of view.

Conference and exhibition video production

Conference and exhibition video production can take the form of full programs of your own, or simply as short clips to be incorporated into longer corporate videos reporting on conferences or exhibitions that companies have held.

When a company has a large event or exhibition, it is not always possible for everyone who needs to attend to be there, but with so many topics being discussed and products being shown, with videos of lectures and exhibitions, these events can reach an audience. much wider. The relaxed atmosphere of this type of event allows a much more relaxed attitude to be conveyed by the people interviewed, and it is easier to obtain an honest opinion, something that can never be underestimated in any business.

Once filmed, lecture and exhibit videos can be put on DVD for video presentations or distributed on CD-ROM, over the Internet or through your company intranet.

Once an event has been filmed, it can be applied to a variety of applications, from the obvious use of providing a record of the event for everyone unable to attend, to taking simple sound bites from interviews to incorporate into sales presentations. and marketing. . Corporate conference and exhibit videos also provide a great opportunity to capture guest speaker presentations that people who couldn’t make it to the event would miss. A good corporate video production will reflect the atmosphere of the event and can be a great way to encourage staff and/or clients to attend these events in the future.

Video Production for Tourism

The medium of video is unmatched in promoting the entire tourism experience to potential visitors, with video production being an ideal way to promote the amenities, attractions and individuality of a city or tourist destination at an individual, local or even level. international.

In CD ROM or DVD form, the potential scope of video production for tourism is immense. A video will allow viewers to interactively explore a certain destination, take a virtual tour of a hotel, or enjoy a guided tour of a city with a well-known presenter.

Most reputable video production companies will offer to create a touring video, DVD or CD ROM as part of a larger marketing package, creating eye-catching packaging and inserts to complement the promotional program.