Determine the origin of the traffic.

Driving valuable traffic to a website is not that simple and it doesn’t just happen. It is critical for business owners to know the keywords and topic that are relevant to their products and/or services, as well as the most popular search terms.

Keyword research allows them to understand where the traffic might be coming from and therefore help them create a strategy that is most likely to succeed.

Use this research to organize web content.

They should consider the keywords and topics featured in their search when planning their website design and use them as a guide in choosing the pages to be featured on the domain.

The site’s navigation, accessibility, page hierarchy, and folder structure can be improved to achieve high search engine rankings. Following these steps when creating a website will try to increase the chances of opportunity.

Additionally, user experience teams can leverage search insights to build seamless UX experiences across the site. In recent years, SEOs have observed that organic visibility has been increasingly linked to healthy user experience signals.

Perform a pre-launch hurdle analysis.

When developing a new website, it’s crucial to keep repetitive technical SEO analysis in mind.

Search engine indexing will be based on web code and scripts that are unobstructed. Although websites may appear clear from the point of view of users depending on how they are coded, they can be difficult to crawl from a search engine perspective, which can result in unfavorable performance in organic SERPs.

By performing a pre-launch bottleneck analysis, SEOs can cooperate with development teams before a website launches, to ensure that issues are fixed in a test environment. This means that new websites have everything they need to run efficiently when they launch and this also prevents costly repairs later on.

Reduce risks while there is still time.

When relaunching a website rather than building it from scratch, it’s important to take the right steps to maintain historical SEO visibility before hitting the “go live” button. In the long run, search engines develop an element of history and trust with the old pages of a website.

In the event that these trusted pages are renamed or changed in the process of redesigning the site, it may be difficult for search engines to understand these changes and discover the correlation of the new pages with the old pages. This will usually lead to a decrease in organic traffic and visibility, which will affect site performance and, in certain cases, business revenue.

When the SEO team is involved in the build and redesign process, they will consider this earlier in the process and make sure to follow the necessary steps, including mapping 301 redirects, submitting new XML sitemaps, plus notifications in Google Search Console completely to avoid the risks involved.