The World Wide Web has paved the way for visual media to be used effectively for social and commercial purposes. Currently, more than 1,733,993,741 people around the world surf the Internet, and this number is increasing rapidly.

According to a recent study in the US, online video usage has increased dramatically and the top video brands that are most popular are You Tube, Hulu, Yahoo!, Fox Interactive Media, Nickelodeon Kids and Family Network, ABC .COM, MSN/Windows Live, Turner Sports and Entertainment Digital Networks, MTV Networks Music, CNN Digital Network.

Online video networks are patronized by a large portion of the American population for news, jokes, video bloopers, movie trailers, music videos, clips from TV shows, full-length TV shows and movies, training videos, etc. There are many online viewers who avidly prefer to watch videos with captions or subtitles, and an increasing number of online videos now have captions and subtitles included.

Online video production companies to embed titles and subtitles in them require accurate transcripts, without which they cannot be included. Producers use different programs to add titles or subtitles to the programs and for the compatibility of the transcripts with the program, the production companies need different formats of the transcripts.

Some of the companies may need the transcripts in Windows word.doc format with or without time code annotations, other companies may need the transcripts in Excel spreadsheets with TT (Timed Text) inserted in a cell of the spreadsheet. calculation with the transcript of 15 or 30 seconds of the audio added to the cell next to it. The need for accurate transcriptions is important so that they are perfectly synchronized with the audio, thus the role of a professional transcription company becomes significant.

The advancement in subtitle embedding technology, especially for online video, has brought about a change in the formats of the audio transcripts required, with an increasing number of video production companies requiring audio transcripts to be in XML (Extensible Markup Language) format, niche transcription only. companies can provide transcripts in this format, and the transcription service provider must have the ability to deliver transcripts in XML format, in addition to transcripts in the standard Excel spreadsheet or Word.doc provided by the company .