When writing an executive summary for a restaurant business plan, it is important to remember these key points:

Be preventive: “Did you know that 8 out of 10 new businesses fail?” This is a amazing opening line of an executive summary. He would not think that he would want to reinforce this fact in the mind of his prospective lender or investor. ever, much less in the first line. However, if you go to a lender or investor, I can guarantee that they know What is the restaurant industry like? If you let them know up front that you’re fully aware of the potential obstacles you’re facing, they’ll immediately respect you a lot more and take you and your business a lot more seriously.

NOTES: Get to the point. This is your hook; this is the ‘seller’ on the first line of your plan. In short, don’t fill this with a lot of bullshit and bullshit. You need to capture the attention of this person. now if you want them to read one more page. Tell the potential lender or investor exactly who you are, what you are proposing, and why.

Person to person: Your lender or investor is a person. When writing your restaurant business plan, you should always remember that there is a place for hard facts, and there is a place for You. In the small business world, you is it so the business. This means that ultimately the lender or investor is investing in You. Use a template or sample restaurant business plan, but make sure you’re writing your plan and not just filling in the blanks.

Call to action: If you’ve ever blinked in the direction of a marketing plan, you’ve heard the term “call to action.” Since your executive summary is the ‘seller’ of your business plan, it should include a call to action. However, this should be the last sentence of your executive summary. should literally count your lender or investor to continue reading your plan. The ideal call to action also contains a slight teaser that will further draw the reader into wish to read more.

Save the best for last: Most people make the mistake of trying to write the executive summary first. Most business plan software programs also make you go this route. If you write the executive summary first, you’ll be forced to mentally write the rest of the business plan to fit the executive summary, instead of doing the right thing and writing the executive summary to fit the business plan.