Online Video and Audio Business Promotion

The use of article marketing is just one of the many ways to use web content to promote a business, products or services online over the Internet. Videos can be posted that can attract thousands, millions of thousands, or even millions of potential customers, viewers, and listeners to a company’s promotional message. Let’s briefly look at some ways in which this could be achieved.

Videos

It doesn’t matter if your camera is a high-tech model loaded with heavy features or if it’s included in your portable device, you need a way to record or produce short videos to post on YouTube, Vimeo or other video hosting sites. If one of your videos goes viral, you may end up with more business than you can handle. Now wouldn’t that just be a “curse”! Almost everyone loves to watch emotion-producing videos, so plan to post some online, linking to your website or blog of course.

podcast

Using voice recordings to deliver your message is actually more useful than you might initially think. Even in this age of multimedia and video, people still listen to radio and audio recordings of books, novels, news, commentaries, numerous works of fiction and non-fiction. Your message as an audio-based documentary or a short article read aloud can be heard on a CD while traveling or driving, without the risks that video transmission would pose under the same conditions. The process doesn’t have to be complicated. The text of your article is simply read aloud into a voice recorder and saved as an MP3, AUD or WAV file. This can then be digitally uploaded to a podcast hosting site where it can be accessed for listening at your choice.

slideshows

Power Point use, once on a downward spiral, is on the rise again. Why? It’s because presentations have been reborn and are coming of age in business once again. The messages have a lot of visual impact, are short and can include not only sound, but also animations. Since the rise of Pecha Kucha, Prezi, and other animation-based Power Point or audiovisual presentation formats, presentations have done away with the text-filled slides that were once the hallmark of a PowerPoint presentation. These have now been replaced by streamlined, fast-flowing slides that get the message across on each slide in three seconds or less. This encourages a very fast and smooth presentation that doesn’t promote “death by Power Point.” Presentations and videos can be posted on sites like SlideShare.com and Scribd, where they can be viewed almost instantly by thousands of Internet users in a matter of minutes.

niche websites

By creating some specialized niche websites, you can market your online business to specific facets of your potential customers who may not necessarily be interested in all of your products or services, but rather specific ones. Both blogs and websites allow you to focus on the specific needs of customers to promote those aspects of your business or services that ideally appeal to them. Offers, promotions, and focused products and services can be easily fashioned into an eye-catching presentation to increase your sales and build your business customer base.

Media Rich Web Content

Rich media content is about integrating multiple digital media formats into one full-spectrum piece. A text article could be published online, perhaps in an article bank. However, take that article, post it on a website or blog, then you can embed video clips, audio files, such as MP3 or other audio format, add some digital images for added impact, live hypertext links and you have a rich collage. of information resources. at the viewer’s fingertips, available with a few clicks of their mouse. Also, one can quickly and easily link or embed a Power Point slideshow from Scribd or Slideshare and it has a deep viewer/reader experience that far exceeds a simple text article.

Finally, when preparing online promotional campaigns, don’t just think about simple text articles and blog posts, but expand additional media formats that can complement the text and engage the site visitor using additional senses as well.