‘Hearts on Fire’ was founded by Glenn and Susan Rothman in 1996. Glenn had always been an entrepreneur at heart, and when he realized that the diamond industry (ie diamond engagement rings) could also become into a lucrative business model, he thought he set his sights on learning the diamond trade.

It was in Antwerp, Belgium in 1996 that Glenn and his wife met the renowned Belgian diamond cutter, Van Blerk. At the time, Van was working on a new type of diamond cut for the Japanese market. Eager to show off the American’s new court creation, Van Blerk set a diamond in a proportioned visor and displayed Rothman’s now-infamous Eight Arrows and Hearts. It was at that moment that an idea was born within Glenn and soon they began to patent the Hearts on Fire cut. In fact, the ultimate secret to Hearts on Fire’s success can be boiled down to one key thing: brand recognition.

Rothman was an entrepreneur at heart and used his early business knowledge to his advantage. He knew that if he wanted to get anywhere in the diamond industry, he needed to offer something different to the average diamond consumer. Based on the fact that most people are shy and a little insecure when it comes to buying diamonds, he offered each of his Hearts on Fire diamonds with a laser-engraved brand name and serial number on the belt of each diamond. Diamond. Additionally, each stone would be accompanied by a certificate from the American Gem Society (AGS) certifying the highest cut grade. In this way, all Hearts on Fire diamonds come with the coveted ideal zero-cut grade, further ensuring safety and trust in the mind of the average diamond buyer.

Rothman’s business sense paid off. Since 1997, the Hearts on Fire brand continues to grow and innovate. Consumers are so convinced that Hearts on Fire is the absolute best diamond that they are willing to pay up to $12,000 or more per carat! But the question remains… Are Hearts on Fire the most perfectly cut diamonds in the world? Do they make the most beautiful engagement rings?

Hearts on Fire diamonds are really very beautiful diamonds. However, so are William Goldberg’s Ashoka diamond, Tiffany’s Lucida diamond, and Lazare Kaplan’s famous Lazare diamond. All of these diamonds are beautiful and all of these diamonds are obscenely overpriced.

But fortunately times are changing and other diamond suppliers have recognized the growing importance of quality in diamond purchases. Many are also jumping on the brand bandwagon. For example, James Allen’s True Hearts diamonds are much cheaper than Hearts on Fire or Tiffany’s Lucida.

However you look at it, the truth is that all of these diamonds are ideally cut and display the visual effect of hearts and arrows when viewed at a proportionate scope. The only difference is that each supplier now promotes their own diamond cut as their own BRAND.