Meta tag analysis is the important key to effective SEO. Meta tags are special HTML tags that are inserted into a web page. There are some basic meta tags like title tag which displays the title of the website, keyword tag which includes one or a group of keywords, description tag which generally describes the content of the web page, there are also tags author, owner, and copyright that describe the information. about the owner/author of the website. Meta tags are very important, especially title, description and keyword tags which will usually be crawled by search engine spiders and the page will be indexed accordingly. Therefore, if someone places the wrong keyword in the meta keyword, the chances of being awarded a good page rank for the desired keyword will be lower. That is why one should take great care in analyzing the meta tags and place an exactly suitable or ideal one on your web page to get an optimal result.

There are some tools available to generate meta tags if one is not completely thorough in writing HTML tags. Some very nifty websites are available for meta tag generation. Some of them are:

1. Send express

2. Clean the cobweb

3. Shipping Corner

4. Meta Tag Generator

Keyword density is an important term for on page optimization which, in turn, affects overall SEO performance, indexing, and ranking. It means how many times or how often your keywords appear on your web page. Keyword density has certain parameters, as too low a density means that the article/web page/content will not be indexed correctly, will not rank low or even be ignored by major search engines. Crawlers also suspect that keyword stuffing/density that is too high may have a negative impact on search engine rankings. So there is a moderate or healthy way to use meta keywords after certain word/line breaks, which is logical and good for ranking. There are various tools/websites available for keyword density analysis and you can use them for better performance.

SEO is a continuous and long-term process to optimize a web page for search engines. Organic includes both on-page and off-page optimization. The main reason for on-page optimization is to make the website very accessible to search engines so that the page will be indexed by the search engine. The keyword and the content are very important factors in this regard. Some other important factors for on-page optimization are: page title, meta tag analysis, keyword research, sitemap creation, robot.txt file creation (if you don’t want spiders to crawl a certain page of your website), content optimization etc. On-page optimization should be done before off-page optimization and should be done thoroughly and in depth.

Off-page optimization includes submitting the site to various platforms to gain better search engine visibility and eventually attract tons of traffic. It includes directory submission, search engine submission, article submission, RSS feed submission, press release submission, etc.