Alphabet / Google focuses on artificial intelligence to take hold and dominate the digital user experience
High-tech corporations have invested heavily in technologies that produce large amounts of income, and with increasingly rapid advancements in technology, these corporations must invest even more to protect their rich sources of income. A good example of a corporation moving ever further into the future is Alphabet, Google’s parent company. Search engines and advertising are the cornerstones of Google’s revenue, and they want it to keep flowing, which is why Google / Alphabet has identified several areas that they consider important to ensure a high-income future for themselves and their investors. Alphabet has spread projects and initiatives across Google and its other entities, and many of these initiatives point to the important role of AI in their future and, by extension, our future as well.
At the heart of their strategy is the idea of being AI-centric. With this approach, they anticipate maintaining a leadership role with their core business (search and advertising), as well as delving into areas where they see opportunities for improvement or disruption using an AI approach. Here is a brief overview of some of the newer areas that Google / Alphabet hopes to fully capitalize on in the future.
- Cloud computing services: Google wants to increase its share of the cloud market. They currently rank third, after Amazon and Microsoft, yet they have been expanding their presence through a series of strategic investments, acquisitions, and internal initiatives, to better compete with rivals in this space. Currently, Google’s cloud business is growing at a faster rate than the competition. Products and services to watch are G Suite, a new chip called EDGE TPU that can carry out machine learning processes on Internet of Things devices, and they have some cloud-supported Blockchain projects on the go with strategic partners. An important aspect of cloud computing is security, and this is also a new area of focus for Google. As of January 2018, Google spun off Chronicle, to be the cybersecurity arm and work towards a “digital immune system.” Businesses generate more and more information every day and will require more complex computers and incremental computing infrastructure. Google believes this can be handled through the AI machine learning capabilities they are developing.
- Transport and logistics: Google / Alphabet anticipate opportunities to continue disruption in this sector. Investments include LIME, a scooter company, as well as UBER, LYFT, and some other transportation services. This sector also includes autonomous vehicles, causing serious disruption to the trucking industry, as well as people moving vehicles. Alphabet has its business division WAYMO, and the miles traveled in autonomous vehicles are the most in the world (8 million miles). WAYMO has said that they intend to use semi-autonomous trucks to deliver cargo to their data centers in Atlanta. Google’s drone delivery company Project Wing has become a separate company under the Alphabet umbrella and has completed some drone deliveries in Australia. Products and services like these use artificial intelligence technologies that Google / Alphabet is rapidly developing.
- Emerging markets: Google continues to expand in India and Southeast Asia, two regions experiencing rapid growth in Internet use. Google has participated in the financing of an Indonesian giant of passenger transport companies called GO-JEK, which is similar to UBER, but also offers food delivery services and a mobile payment platform. In India, Google has invested in a personal concierge and delivery service platform, and TEZ, a free mobile wallet that allows users to make payments directly from their bank account. All of this is a big part of Google’s attempt to become an integral part of business in India. Despite historical setbacks and tensions, Google is also targeting China, making more investments in that country, such as com, China’s second-largest e-commerce platform, and Chushou, a China-based gaming company.
- Health care: Alphabet intends to promote healthcare effectiveness through better data processing using AI. Alphabet’s life sciences subsidiary, VERILY, focuses on disease detection, a crucial part of effective healthcare. Google is leveraging its AI capabilities to improve healthcare data management, and its AI-focused subsidiary DeepMind has an app called “STREAMS” that helps detect kidney lesions based on lab results, so Physicians can quickly receive alerts through the mobile app. and quickly escalate urgent cases.
Artificial intelligence is central to Alphabet’s long-term outlook, as it is the thread running through search and advertising, cloud computing, autonomous driving, healthcare, and many of the company’s other endeavors. This includes the explosive market for digital assistants and smart home products. Consumers can already choose between great competition, such as Apple (SIRI) and Amazon (Alexa). Google wants to win this market and all the other markets it enters. We see that Google / Alphabet is at the forefront of artificial intelligence technology, making more and more investments to protect and expand its sources of income. Many other industries will be affected by developments in artificial intelligence, and many will be in ways we have not yet imagined. The breadth and pace of technological change will continue to increase. Let Crypto Trend be your guide to the future, as we continue to identify technology investment opportunities that can lead to financial success.