Efficient communication is a must in the online marketplace and you should consider your website as a property in cyberspace. As with physical property, you need to advertise it, and your web address branding is part of it. The mechanisms are not the same. You need to know exactly what to do through efficient communication of your domain name and general web address – the URL. These 3 easy steps will do it for you.

1. Tip for efficient domain communication: decide how to write your domain name

Make a list of all the possible ways to spell your domain name in lowercase and uppercase letters. For example, capitalize each letter, capitalize all the words in the domain, and so on. You know that the domain is just the name with .com or any later extension. At the beginning of the Internet, when people were not used to web addresses, it was mandatory to type www. before the domain name. Nowadays, it seems correct to remove the three w’s before the name because the .com extension will be enough to mark it as a domain name and address on the web.

2. Tip for efficient domain communication: Evaluate how easily people read and remember your domain name.

Write all the variations of how to write your domain name on different sheets of paper and ask different people, individually, what they find.

a) is faster to read,
b) is easier to remember.

The last point is that the graphic expression of a domain has different values ​​for people’s ability to recognize and remember it.

3. Tip for efficient domain communication: decide for yourself what you prefer as the standard appearance of your domain name.

I guess the process of evaluating your domain versions has provided you with valuable branding information. But since you are in charge of what your domain must communicate, you finally have to take into account all aspects of what you want the standard appearance of your domain name to be.

For example, you may have one of several words that you want to highlight in uppercase. Depending on your type of business or organization, you should reflect your domain written on a billboard along the road and also in lowercase letters on a business card. The writing mode should help brand your web address everywhere.

Here are some examples of how to write web addresses for branding and efficient communication with http: // and 3 w. included to make sure these web addresses work when people reprint this article on their own web pages or in their ezines. Obviously avoiding the ‘prefix’ would make them much easier to use and memorable.