Writing blog posts is the best way to drive traffic to your platform as long as what you offer is done in a way that attracts people! Blogging isn’t an exact science, but it does require common sense as to when and how you should write content for your readers! In that spirit, here are 5 common mistakes made by many when blogging that will negatively impact your visitors and consequently your traffic.

infrequent updates

There is a lot of discussion and debate about how often you should update your site! One topic that is not up for debate, however, is the negative effects that blogging VERY infrequently can have on your traffic. Remember, if readers come back to your site, they are likely looking for more updates, so don’t let them down! By posting sporadically or infrequently, people have little to no idea when to come back to see something new! When placed in this position, most viewers typically decide to look elsewhere for the information they are looking for.

‘killing him’

Posting too much, yes this can be done, tends to overwhelm readers just like information overload! Your focus should be on creating quality content, but updating too much can also ‘dilute’ the quality of what you post. Although hyper-frequent updates are one way to get traffic, the low quality of posts you deliver is NOT a way to keep people coming back!

Out of range’

When writing content for your blogging platform, ALWAYS make sure it remains relevant to the topic of your site. Visitors stop by to see information related to the topic of your blog, which is also a topic that interests them! Change your focus and thus change your topic and you can count on visitors changing their destination to another blog! You need to stay on target with your site’s original theme or risk losing the loyalty of readers you may have developed! Getting traffic is your first step when blogging, but you do it to build a loyal following!

it’s not about you

As a blogger, it’s always important to keep in mind that you write content that is of interest or benefit to those who come to your site. When you start blogging about topics that focus on you, most visitors will start to lose interest. In short, people don’t care about you, they care about what you can do for them!

shitty title

Although the process involved when writing content for any new update may take time and effort, you don’t want to overlook the title! Many bloggers see the title as an ‘afterthought’ and therefore don’t give it much emphasis, which is another common but crucial mistake! It’s very important to remember that people ‘use’ the title to help them decide if they should read on! If your headline is ‘uninspiring’, your post probably won’t get read! With that being said, it’s fair to assume that driving traffic to your site largely depends on the titles you create, as these are what most people see first!

Writing blog posts is what it takes to drive traffic to your platform, but you need to be mindful of how and when you write content to get the best results! As discussed above, blogging isn’t so much a skill as applying simple common sense when writing content. Very often bloggers make ‘subtle’ mistakes with the updates they offer which can tend to decrease rather than increase their reader base! The 5 in particular reviewed here today are examples of such mistakes and can obviously be easily avoided! Just keep in mind that when blogging, the needs of your readers always come first!