The next generation is even more committed to video than ever

People born after the year 2000, sometimes referred to as Generation Z, are the first generation to grow up exclusively as digital natives. What this means is that their education was closely tied to digital technology – they don’t know life without iPhones, Netflix, social media, and most importantly the internet. This has vastly changed the way the industry will deliver video to consumers in the future.

Both Gen Z and Millennials grew up consuming videos differently than other generations. They gravitate almost exclusively to online streaming and video websites ranging from Facebook and YouTube to Netflix and Tik Tok. The formula for creating successful video content has been forever changed by these new media, where short form and video on demand reign supreme.

According to Cisco, a Fortune 100 company, it is estimated that 82% of global Internet traffic will consist of video content by 2022, up from 75% in 2017. Additionally, Google research data indicates that more than 70% of shoppers say online videos have helped them. Get more information about an automobile product you intend to buy. As consumer spending habits grow and peak between the ages of 34 and 55, this trend will continue to grow as more Gen Z and Millennials enter that age range. If we look at total video consumption, YouTube reaches more 18-49-year-olds in the United States than any cable network in the US according to Google’s Chief Commercial Officer Omid Kordestani.

So what does this mean for us, a video production company? It means that we are constantly updated on the new cutting-edge trends in animation and video production. Since it takes only a fraction of a second to click, we need to create content that grabs the viewer’s attention. With over 500 hours of video uploaded every minute to YouTube, it’s more important than ever to stand out from the crowd. Additionally, more than 70% of YouTube views are on mobile devices, according to Hootsuite, a social media marketing company. This means that we need to create a compelling visual story along with a strong message that keeps viewers interested in the content.

When creating animation, video, or even an audio production, keeping it short and engaging is essential. With this changing landscape, video production becomes increasingly relevant to consumers, and video is in increasing demand for a wide variety of platforms. No matter what stereotypes or judgments there are about Gen Z or Millennials and their massive shift to short-form video content, they will soon become the primary age group for most consumers.

https://sprocketmediaworks.com/2021/03/11/la-próxima-generación-está-aún-more-comprometida-que-nunca-con-el-video/