You may be missing out on a lot of potential new customers if you bury your email signup form in the bottom footer section of your home page.

It’s a mistake to underestimate the buying power of a well-targeted subscriber list from people who have given you permission to email them.

Also remember that email lists degrade over time as people may stop using your email addresses or unsubscribe from your list. So you need to continually add new ones to keep your list of subscribers up to date and responsive.

Be sure to use a professional email list management program to handle the entire subscription and delivery process while protecting you from spam complaints.

Suppose you already have a growing reputation for writing interesting and useful information.

And he’s also amassing a following on social media. Why not vigorously build and monetize your email marketing list? That way, you can continue to offer valuable content that your audience wants to read, in addition to earning money in return.

Here are four easy to implement ways to build your email marketing list:

1. Organize cross-marketing to the listing of a non-competing company that is in or related to your industry.
2. Present your email rollout plan to another small business’s subscriber list. You can offer, perhaps, a percentage of the profit in return. The great thing about this list building technique is that your product is exposed to a completely different market base. Remember to avoid discriminating based on email list size. Connect with other entrepreneurs in online forums and see what other ideas they can come up with to get more out of the joint venture.
3. Produce short instructional videos and share them on Vimeo and YouTube. The instructional material must, of course, be in line with your business. Keep in mind that its purpose is to build your list and not to show marketing videos. Educate your potential viewers, and then encourage them to sign up for your email list by posting your website URL in the video description field. Transcripts from your how-to videos can also be turned into articles, and you can publish those articles to free ezines and online article directories. And remember to include a link to the actual instructional video within your article.
4. Write relevant and useful articles for free ezines. Submit short, helpful articles to free article websites. Put a strong call to action in your author bio and resource box. Offer a free report, white paper, or e-book in exchange for the email address. That will drive traffic to your site where you can collect email addresses to build a sizable email marketing list.
5. Run a contest on your site and offer cool giveaways. People who want to join your contest can do so by registering with their email address on your registration form.

Stop hiding your email signup form and start a campaign to provide high-quality content that will bring you an exciting online income for years to come.