How to create a successful Facebook ad
To create a successful ad campaign on Facebook, it’s important to follow some sort of structure so you don’t miss out on anything important. Remember that even experienced pilots use a checklist to make sure they don’t forget anything that needs to be done.
You’re not in charge of 300 souls, but you still want to use a checklist to make sure you don’t miss anything.
Define your USP
A unique selling point or unique selling proposition is what sets you apart from others who may be in the same market as you. It is important that you define this for yourself.
Know who your audience is
Who wants what you have to offer? Who needs your solutions? You need to know in order to properly segment your audience, not to mention create better products and services.
Choose representative images
When choosing images, it’s important to pick ones that will catch the eye but are also representative of the tone, image, and market you want to represent.
Develop ad titles
Write different ad titles based on the audience you want to attract. You may have various sub-segments of your audience that will respond to headlines in different ways.
Write the ad text
Based on your USP, headlines, objectives, and images, write the ad text you want your audience to click on. Space is limited and you want it to be well set up.
Make different combos
When you make your ads, it is important to make various combinations of ads. You don’t want to run just one type of ad, you want to choose different combinations so you can see what works best.
Your audience segment
The segments you choose will delve into the different audiences you have and will also help you better define your audience. You can segment by age, target groups, locations, and even specific people.
Determine which formats
You can choose marketplace ads, post ads, sponsored stories and also Facebook objects. These types of ads offer different benefits determined by your goals, so the type of ad you choose will largely depend on what your goals are.
Choose the bidding strategy
Whether you choose PPC or CPM, it will make a difference. When you are new, it is recommended that you choose CPM to maximize your budget and get a better ROI.
Set your budget
How much are you willing to pay based on your bidding strategy? You can set a daily budget that you can easily pause and restart while you check the results.
You can’t be sure if your campaigns are working if you’re not testing everything.