How powerful is influencer marketing on Instagram?

The increasing growth of social media has triggered the boom in influencer marketing, all platforms on social media are already getting involved to influence marketing and, so far, it is the most effective way to market your products and services through of social networks, online.

Instagram, one of the most billed places to display your product. You are looking for more methods and strategies to monetize the platform and the increase in users and consumers it has. Instagram is the place where you can share your moments with your friends and followers and that is why Influencer Marketing has germinated to grow within Instagram.


As we all know, Instagram’s engagement rate is higher than any of the other social media platforms at 2.3%, the fact that it’s organic, we can’t deny the fact that Instagram has many more interactions than Facebook. or Twitter. In this case, it is clear that Instagram has proven to be the best place to build your influencer campaign (aside from YouTube).


Instagram is one of the fastest growing social media platforms. This year, Instagram is forecast to grow 15.1% compared to 3.1% for the other social network as a whole. Then, over the next four years, Instagram will add 26.9 million users, far more than any other social platform. Impressive! Why? The use of Instagram is exceptionally intense among millennials.


Influencer marketing is about displaying a certain lifestyle and promoting a product or service through lifestyle. With this, those followers of yours can become potential customers who can participate and spread the use of the product or service.


Influencer marketing helps influencers to be genuine and show their colorful personality. Influencer marketing is not just about paying to promote a product, by engaging with this marketing method you have the opportunity to impress the audience with your product and service. It’s not just about paying someone with a large following to get your brand message across, it’s about hiring and collaborating with them to experience your product and tell your followers what they think about the product.

Right influence

Of course, your Instagram influencer marketing wouldn’t work unless you have the right influencer working with you. Keep this in mind: finding the right influencer is the beginning and there are more moving parts that need to be mapped in the right place.

The first thing to identify which influencer you should choose is to identify the person relevant to your brand who has the knowledge and influence to affect their audience’s decision when it comes to buying.


Instagram Influencer Marketing can have a powerful effect, but it must be done right. So decide what you want to benefit from it, as long as you and your influencer work as a team, and with attractive influencers, don’t be afraid to accept criticism and suggestions from both your team and the audience.