How Podcasting Can Improve Your Business

The term podcasting has been floating around the radio and in discussions with
friends, but you’re still not sure what it’s about and if it’s relevant to your
deal.

I’ll start by explaining in the simplest terms what a podcast is.

A podcast is the combination of an audio or video file and an RSS post file,
placed on an Internet server and available for download.

Let’s say you plug a microphone into your computer and record a 15-minute blurb.
about an area of ​​knowledge that you have. You now have a sound file on your computer
waiting for a house, and you want that house to be on the internet for millions of
people to listen to.

You will first need to find a “host” company to take your file and put it on their
“server” to make the file available to everyone. This is called a “podcasting” server.

Once you have contacted a server and placed your file on their server,
you want people to find your file. To do this, you must create a special document that
“publishes” your archive to the world.

This document is called an “RSS” file, which stands for Really Simple Syndication. On
this document will put vital information like topic, keywords, website,
contact information and other information about the podcast and your business.

When this RSS file is created, it is placed in the same folder as the audio file.
on the podcasting server. When you have published an audio file and published it using
your RSS file, you have successfully created a podcast.

Now you want people to be able to find your podcast

There are many online directories for podcasts that have searchable databases.
These services are generally free. On these sites, people with new podcasts complete a
way of telling the world about the topic of the podcast, which is posted on the
directory.

Once your podcast information has been published, anyone who visits that directory
searching for podcasts that contain the topic of your podcast,
immediately look for a link to your podcast.

Of course, the more directories you include, the more people your will expose.
podcast a.

Another great advantage of these directories is that Google and other search engines
visit these sites to search for content, so there is an even greater chance that people will find
your podcast.

Once your podcast has been published in various podcasting directories, now
available to millions of potential listeners around the world.

How do you listen to a podcast?

It’s very simple. Once they have clicked on the directory link or your website,
the podcast will automatically download and play on any audio player
appropriate for the podcast file.

So VOILA, they’re listening to your podcast.

The nice thing about an RSS file is that once it’s registered in a directory,
you don’t need to go back to the directory if you decide to add a new podcast
episodes. All you need to do is update your RSS file to show that there is more.
episodes associated with the podcast. Listeners will notice this if
locate your podcast after a new episode has been added.

Millions of listeners and users of Google search for information in the form of a podcast.
to listen to at your leisure. This is the most beautiful part of podcasts. The listener,
once they have downloaded a podcast, they can listen to it many times, in their
convenience.

How Can Podcasting Help Your Business?

Simple, a key part of your RSS document is your website and company URL
information.

When someone listens to your podcast, this information becomes clear to them
within your podcasting information. Consequently, this can generate a huge boost
in Internet traffic to your website, which can lead to more sales.

You don’t need to be a radio professional!

If you talk to clients on a daily basis about your expertise,
they are perfectly positioned to record and launch a podcast.

Where to start?

First, get a decent microphone for your computer (USB microphones are the best) and
Practice recording to feel comfortable recording yourself and submitting your
message. The process is the same for video, but a video file will be created instead
of an audio file.

When you have a recording that you are satisfied with, save it as a file in its own folder and
contact a podcasting service provider. You can find one on the Internet.

Once you have located a podcasting service provider, they will help you with the rest.
of your podcast, until you create an RSS file and publish it correctly in a
podcasting directory.

It is important to find a host that provides “unmetered” hosting. If your hosting is
measured, the more often your podcast is downloaded, the more service
the provider will charge. A host without a meter charges a flat fee regardless of the number
downloads.

Podcasting is a wonderfully affordable way to be heard and found. It is portable and
easy to access. Once you get the hang of it, podcasting can be an easy way to get there.
potential customers.

Podcasting is really a great gift for small businesses.