How can you improve your website?
The home page of your website is a landing page for people who find the page. You should treat it like any other landing page. You don’t want to leave them in the dark wondering what to do.
What is your main offer?
One thing to know when creating your website’s home page is what your main offer is. When someone lands on your home page, they need to see within seconds what you do and for whom, and there needs to be a clear call to action.
Answer these questions on your home page:
- What company is this?
- What problems do they solve for me?
- What stands out about this company?
- What can I do on this page?
If people visit your site and have no idea of the value it provides, they will just leave.
Focus design and copy on your ideal client
Developing a customer persona can help you create a landing page designed just for them. That includes design and copy. To create the persona, think about these questions:
- What is your main problem or pain point?
- What is your demographic?
- Who is your ideal client?
Once you answer these questions, you’ll be able to design the right website for them instead of for you. It is their website but it is made for them.
Create crowd-friendly navigation
What you include in your home page navigation is important. It should only be your most essential information that you want them to see and act on. To maximize your lead capture, you’ll want to keep your navigation options low.
- Limit top level options
- Avoid dropdown menus as much as possible
- If you use dropdown menus, use visual cues
- Keep header height small
- Make sure your page is responsive
The best home pages only have options like Contact, About, and the blog. If you have a store, you can also include a Store page in the main navigation links.
Include a call to action
Many people don’t include a CTA on the home page, leaving their visitors confused on what to do. Not only should you have one CTA on your web page, but you should have several. You want multiple entry points to collect the maximum number of leads.
Mobile friendly design
Make sure your website offers a responsive design so it can be viewed on desktop, tablet, and mobile devices. Nowadays, there really is no reason why your website shouldn’t be responsive. If not, you won’t get as many clients because most people will just walk away if they can’t identify what you can do for them in seconds.